Scooter Braun is a Hungarian-American manager of Justin Bieber and representative/spokesmen for him at particular times. He owns to record labels, Raymond-Braun Media Group (RBMG) and Schoolboy Records. Scooter also manages artists such as Asher Roth, Cody Simpson, Ariana Grande, Carly Rae Jepsen (with Bieber) and PSY. He has worked with artists such as Eminem, Britney Spears, and Ludacris. He helped writing the songs "Maria" and "Purpose".
Late one night in 2007 Scooter was watching videos on YouTube. His friend Akon had emailed him a couple of links to a performer he was hoping to help promote in the music industry. While watching the videos Akon had recommended, Scooter noticed the link for a little blonde kid singing Aretha Franklin's classic R&B hit, "Respect." A thumbnail image of the image of the video had appeared of the right-hand side of the computer screen where YouTube suggests clips it thinks viewers might be interested in based on what they're watching at the time.
He watched a few more videos, becoming increasingly impressed with Justin's performance and obvious raw talent. Finally, Scooter clicked on the link for Justin singing Ne-Yo's "So Sick." Scooter canceled all of his appointments for the next morning and began trying to track Justin down in Canada. He called the Stratford school board and a great-aunt that Justin had never even met, and eventually made contact with another aunt, who passed his phone message along to Pattie.
So when Scooter Braun called, Pattie Mallette was confused. “I prayed, ‘God, you don’t want this Jewish kid to be Justin’s man, do you?’” she recalled.[1]Scott Braun later said that this was taken out of context. “If Pattie was anti-Semitic, she wouldn’t be like a sister to me, and she wouldn’t let me be a father-figure type in her son’s life. She’s a devout Christian, but she’s respectful of other people and other cultures.”[2] Pattie decided to phone Scooter back from a blocked number (so he couldn't call back), essentially just to get rid of him. Pattie stayed on the phone with Scooter for two hours. Then she accepted his offer.
Trivia[]
- His brother, Adam, jokingly gave Scott the nickname Scooter.[3]
- Scooter teased the song "Run With Me" through TinyChat on January 4, 2011. He said in the livestream "maybe we should release it for Valentines day" but it never released. 978-1-47-673064-6
- The first time Justin got on a plane, it was to meet Scooter Braun.
Credits[]
Appearances[]
- 2011: Justin Bieber: Never Say Never
- 2012: Justin Bieber: All Around the World
- 2013: The Simpsons (cameo)
- 2014: Justin Bieber's Believe
- 2020: Justin Bieber: Seasons
- 2020: Justin Bieber: Next Chapter
Music videos[]
- 2010: Love Me
- 2015: What Do You Mean? (Acoustic)
- 2016: Company
- 2020: Yummy (cameo)
- 2020: Stuck With U
- 2020: POPSTAR
Gallery[]
Videos[]
References[]
- ↑ Hoffman, Jan (December 31, 2009). "Justin Bieber Is Living the Dream". The New York Times.
- ↑ Kaminer, Michael (February 14, 2011). "Q & A: Justin Bieber's Jewish Father Figure Talks to the Forward". The Forward.
- ↑ Braun, Adam (March 18, 2014). The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change. Simon and Schuster.
ISBN 9781476730646.