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Someday

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Someday is a fragrance by Justin Bieber.

Background[]

Someday is an inspirational word. What is your someday, what is your dream?[1]

Perfumer Honorine Blanc of Fiermenich created the fragrance as a delicious fruity – gourmand, appropriate for the age of its expected audience. Lance McGregor designed the ultra girly bottle with its stopper shaped as a flower of layered hearts and removable charms hanging from its neck. The print campaign is photographer by Terry Richardson, featuring Dree Hemingway.

The first fragrance from Justin is described as a fruity-floral bouquet with,

  • Top notes: juicy mandarin, pear, wild berries.
  • Heart notes/Middle notes: fresh jasmine and creamy flowers.
  • Base notes/Dry down/Bottom notes: vanilla and soft musk.

Justin Bieber Someday is available as Eau de Parfum in bottles of 5, 10, 15 ,30, 50 and 100 ml, with products such as scented hair mist and body lotion.

Justin Bieber Someday Gift Set - A Macy's Exclusive (2)

The perfume is being marketed through charity Give Back Brands and is set to raise millions for a host of charities including Pencils of Promise, which builds schools, and the Make-A-Wish Foundation. Macy's donated $2 from every purchase of Justin Bieber's limited-edition holiday fragrance set to the Make-A-Wish Foundation, up to $100,000. The set was available exclusively at Macy’s beginning November 25 at midnight, while supplies last.

Commercial[]

The commercial was shot in a zero gravity plane. It was premiered on the Glee series finale on March 24, 2011.[2]

Collection[]

Summer Edition[]

Someday summer perfume ad

Someday Summer Edition is inspired by summer and launched in Spring 2013.

The new fragrance is a lighter, summer version of the 2011 original. Top notes are created of juicy zest of mandarin, pear and magnolia blossom, developing into a heart of strawberry and mimosa. The whole composition is rounded up with vanilla, sandalwood and musk.

Awards and nominations[]

Product of the year (Someday)
Year Award Nomination Result
2011 WWD Beauty Inc Awards Product of the Year Won
2012 Canadian Fragrance Awards Consumers' Choice - Woman Won
Best Full Market Launch - Women's Mass Nominated
FiFi Awards Fragance Of The Year: Women's Luxw Nominated
Fragance Of The Year: Consumer's Choice Nominated
Fragance Celebrity of the Year Won
FiFi UK Awards Best New Celebrity Fragance Won

References[]

  1. ↑ "Justin Bieber". The View. Event occurs at 2:50.
  2. ↑ "Justin Bieber live On Air with Ryan Seacrest - May 2011". YouTube. March 23, 2011. 
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