The Key

“It’s a big big world, it’s easy to get lost in it”

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The Key is the third fragrance from pop singer Justin Bieber. It is a more mature fragrance compared to its predecessors Someday from 2011 and Girlfriend from 2012.

The official description of this perfume uses epithets such as energetic, sexy and refreshing, while the composition is announced as a luminous floral-fruity-musk. It opens with a splash of juicy fruit with a sheer bouquet blooming in the heart. Its creamy base combines sensual musk, exotic woods and vanilla tones.

Justin chose the key motif for this perfume because of its symbolism, trying to tell his fans to always believe in their dreams.

The bottle design is sleek and simple. The bottle is colored in crisp white with a golden lock and key in the middle and when you open the bottle, the inside of the cap and even the part below the vaporizer is purple.

There is made a short film specially for the fragrance with an acoustic version of All That Matters.